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What is digital branding?

Posted: Sat Sep 02, 2017 7:49 am
by rebel
Definition goes like this: "Digital channels and assets are used to communicate a brand’s positioning (or purpose) as part of multichannel brand communication or engagement programmes".

Any other suggestions and definitions are most welcome.





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Re: What is digital branding?

Posted: Tue Sep 12, 2017 10:35 am
by admissionbangalore

Re: What is digital branding?

Posted: Wed Apr 25, 2018 4:05 pm
by BellaHamilton
Hi,

I agree with the previous answer that digital branding is promotion/advertising of your product/brand on the internet channels via seo, smm, blogging, online ads, ets.
Hope it works!

Re: What is digital branding?

Posted: Wed Apr 25, 2018 6:24 pm
by Maclatunji
BellaHamilton wrote:
Wed Apr 25, 2018 4:05 pm
Hi,

I agree with the previous answer that digital branding is promotion/advertising of your product/brand on the internet channels via seo, smm, blogging, online ads, ets.
Hope it works!
I agree with your definition but also want to add that it has become its own area of specialization requiring its own skill set.

Re: What is digital branding?

Posted: Fri May 04, 2018 3:41 pm
by BellaHamilton
Absolutely agree with you.
Every this area of digital marketing like seo, for example, really requires a strong set of skills. And think that some person can be specialist in only one or two areas of this field.

Re: What is digital branding?

Posted: Thu Aug 30, 2018 1:06 pm
by alex_crowd
While this may not be the simplest definition to digest, it hits on some of the major components that make up this relatively new idea. In its simplest form, digital branding aims to utilize digital assets (website, social channels, etc…) to connect and create an impression on people.

Warm regards,
Alex (manager at www.writemyperfectessay.com)

Re: What is digital branding?

Posted: Fri Mar 08, 2019 6:32 am
by shriraghavendra
There has been a prolonged chaos for information available about companies and consumers for ages. This increased limitations as access to information, geographical separation and interaction between customers. But now the existence of internet and websites which collect data and present us with comprehensive information, has facilitated more interaction between brands and customers.











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Re: What is digital branding?

Posted: Tue Mar 12, 2019 1:15 pm
by sourabh
Creating a brand identity which helps the company in seling the product and services they are into. It's not about likes and followers but about connecting to the right target audience. There are many cases when people don't understand the target audience and have a social media campaign wasting millions and output comes nothing.